I never could figure the whole social media thing out. I had a business. I sold stuff. Okay. I’m supposed to start a Twitter account? Why? What am I going to do with it? Oh, a Facebook account too? And a Pinterest one? Instagram? Really? I can’t keep up with my personal correspondence, how am I supposed to post on fifteen social media sites every single day?
Well…..yeah. I haven’t figured all that out yet. But I’ve learned a few things.
1. I am a producer. My work is to make things to enrich people’s lives and make their work more valuable. I can’t give if I haven’t received. If I’m not filling my mind with good things and thinking on that which is true and noble and beautiful, I won’t have much to offer others.
2. I don’t have follow the rules. I am not in a season of life where I can devote my whole workday to art and the promotion of said art. That’s okay. I have important work that can’t be charted by how diligent I am on Twitter.
3. I don’t need to follow everybody to get exposure. Maybe that works…..for other people. But I’m not going to worry about that. This is where the “quality, not quantity” thing comes in. What does 2k followers do for for either me or them if neither of us have anything in common? It’s better to follow a handful of people that inspire you and that share your passions than to follow a million random people. Don’t fish for clients. Attract them.
The bottom line is: don’t kill yourself if you’re not doing everything ‘just right’. I’m not full-time with my illustration (far from it: it’s more of a hobby at this point, not a business), but there are really only a few key rules that I’ve learned from studying this: quality content and consistency. If you can put out your 90% best quality and show up consistently, you don’t need to worry about all the rules that, if you try to follow them all, will run you ragged.
Follow beauty. Seek beauty. Create beauty.
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